Thu, January, 28, 2010 at 01:22 PM | Jason Ishibashi iPad - Target Audience part 1
In my last post I argued the iPad is aimed at a new Target Audience. Who is that exactly?
First, let’s get the obvious out of the way:
- Apple FanGeeks
- Technophiles
- CEOs
The Apple FanGeeks will buy a nice pile of steaming poo if it had an Apple logo on it. Don’t be insulted; that’s just the way it is. The sooner you can admit this to yourself, the easier it will be to accept who you are. By the way, we know you’ll buy the Wi-Fi version in 59 days and then buy the 3G version 30 days after that, and that’s what makes Steve Jobs a brilliant marketer and sales guru.
Technophies and gadget lovers will buy this device because it’s in their blood. Love it or hate it, you’ll still buy it because you’re curious; at the very least you’ll buy it to publicly post how much you hate everything about it as you continue to use it day in and day out. You too, might also buy both versions.
CEOs like to be up on the current trends and they have the money to make it look like they’re hip to what’s new. Some might be legit technophiles, but most like the status symbol of carrying around a hot-market item.
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Reader Comments (3)
Hehehe, all very spot-on observations!
I agree with you on those three target audiences though. I'm sure I fall in to both category 1 & 2. I am indeed an Apple fangirl and I can't help but want anything they're even thinking of producing. However, I have good reason. Apple's track record is excellent. They consistently produce good, usable and well designed products and I don't expect anything less from them. It's amazing what they've done as a company, being able to excite people about product "x" before they even acknowledge they're working on it. What other company can produce such hype?
I'm also a bit of a technophile though. It took every fiber of my being not to jump and buy Google's Nexus One when it first came out. I just love technology and the advancement of technology as a whole. I can see the iPad as the beginning of a new way of interacting with the computer and I'm excited about what it means for the future. I'm not saying the iPad is the coolest thing ever, but it holds potential.
I'm sorry Jason but I disagree with you. I returned my piece of poo with Apple logo on it the next day. :)